VIP Research and Evaluation has decades of experience conducting high-quality research using both quantitative and qualitative methodologies. In fact, our research often involves utilizing both methodologies for a specific project, which ultimately strengthens the research conclusions. Examples of our methods include:
» Qualitative Research
Focus groups are powerful research tools that we employ because they produce dynamic, scientifically-valid, and meaningful research results. VIP Research and Evaluation moderators base their moderation style in communications theory and small group interaction dynamics (e.g., the steps a group goes through to come to a decision, and styles of communication among group participants).
» Quantitative Research
We can accommodate requests for large or small survey projects. Whether the need is for simple or highly complex surveys, VIP Research and Evaluation has the expertise and resources to design and develop custom surveys for telephone, online, or self-administration (paper).