Organizations utilize market research to understand a market, products and services, and/or consumers or users. VIP Research and Evaluation has extensive experience in conducting market research for both non-profit and for-profit companies. Whether it is Business-to-Business (B2B) or Business-to-Consumer (B2C), we are adept market researchers. What follows are just some of the types of market research we conduct:

• Awareness, Attitudes, and Usage (AAU)
• Benchmark/Tracking studies
• Brand Positioning
• Brand Equity
• Customer Satisfaction
• Concept Testing
• Market Testing
• Message Testing
• Public Opinion
• Segmentation
• Tracking Studies
• Utilization
• Win/Loss Research