Market Research

Organizations utilize market research to understand a market, products and services, and/or consumers or users. VIP Research and Evaluation has extensive experience in conducting market research for both non-profit and for-profit companies. Whether it is Business-to-Business (B2B) or Business-to-Consumer (B2C), we are adept market researchers. What follows are just some of the types of market research we conduct:

Awareness, Attitudes, and Usage (AAU)  |  Benchmark/Tracking studies  |  Brand Positioning  |  Brand Equity  |  Customer Satisfaction  |  Concept Testing  |  Market Testing  |  Message Testing  |  Public Opinion  |  Segmentation  |  Tracking Studies  |  Utilization  |  Win/Loss Research