Types of Research

VIP Research and Evaluation conducts research partnering with both for- and non-profit organizations. We have conducted numerous market research and social science research projects. We are a full-service research and evaluation firm that collaborates closely with our clients throughout the entire research process. We will formulate the research design to reflect our clients’ needs, develop the data collection instruments, collect and analyze the data, and report the findings. Included in our reporting are implications and recommendations, or next steps, an important component of the research process that provides guidance on how to make the information meaningful and actionable.

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Research Methods

We are highly adept at both quantitative and qualitative methodologies.  Much of our research requires the triangulation of both methodologies in order to strengthen our research conclusions.

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Our approach to data analyses is to glean everything we can from the data that has just been collected.  After properly cleaning and editing the data as necessary, we then conduct descriptive statistics (frequencies, crosstabulation) to get a sense of the general story. 

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Other Services

The VIP Research and Evaluation staff has been asked to write numerous grants and/or proposals over the years.  Sometimes clients come to us to write an entire grant fr funding they are seeking.  Other times, clients will perform the bulk of the writing but ask us to write an evaluation or assessment component for their grant.  Either way, we provide our expertise in crafting a solid evaluation/assessment plan that will improve our client’s chances that they will receive much needed funding.

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  • About VIP Reval

    Our clients often require a research partner that has a comprehensive understanding of their needs.  They demand a research team that will work closely with them to not only ensure their needs are met but also that their research partner truly understands their organization.  

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  • Testimonials
    • I've had the pleasure of working with Dr. Hill on three large projects over the past few years: a Small Business Health Coverage Landscape, a county level Behavioral Risk Factor Survey, and a Communit... Marcia Knol Epidemiologist, Ottawa County Health Department
    • Having dealt with many other research vendors in my career, I appreciate that Marty and his team is well versed in educational research both product development and efficacy. He works closely with the... Linda Campbell Research Analyst, Houghton Mifflin Harcourt
    • I have had the opportunity to work with Dr. Martin Hill through an early childhood initiative entitled “Ready for School” for the past three years. During this time I have found Dr. Hill to be a highl... Pat VerDuin Executive Director, Ready for School Community Initiative
    • I have known Dr. Hill through his direction of the Frost Center of Hope College in Holland, Michigan where he led surveys in our County for many years. All involved were very pleased with his researc... Mimi Gabriel Executive Director, Allegan County United Way
    • We worked with Marty Hill of VIP Research and Evaluation on a Community Health Needs Assessment required as part of the Patient Protection and Accountable Care Act. Working with Marty has been great... Patricia Ezdebski Director of Marketing, Memorial Medical Center, Ludington, MI
    • Chicagoland Partners for English Language Learners (CPELL) is a $2M, grant-funded program through the Department of Education, Office of English Language Acquisition. Upon receiving our second 5-year ... Dr. Marla Israel and Nancy Goldberger Co-Principal Investigator and Project Director
    • For the last five years Megan Mullins has worked with Oakland Mediation Center to design needs assessment tools that continue to play a critical role in strategic planning, addressing community needs,... Kenzi Bishbing Education Manager, Oakland Mediation Center
    • We have worked on a number of projects with Dr. Hill and have always been pleased with his approach and results. He makes himself as knowledgeable about clients’ needs as he is about the market resear... Elisabeth Ritz Founder and President, Ritz Communications
    • Discovering VIP Research and Evaluation has been a God-send to our Market Intelligence department. Their diligence to truly understand our needs and style has led them to become my favorite research p... Rebekah Coudriet Senior Market Research Analyst, Houghton Mifflin Harcourt
    • Dr. Martin Hill and the team at VIP have worked very patiently with me over the past couple of years. They've helped me look at my research interest, cartoons in education and character values devel... Wade Gugino Cartoonist and Educator, West Michigan Character Council