Industries and Clients

We have conducted research across a wide range of industries for numerous for- and non-profit organizations.  Below are some examples:

Civic

  • Allegan County United Way
  • Genesee Theatre
  • Herrick District Library
  

Education

  • Loyola University Chicago, School of Education
  • Morehead Cain Foundation, University of North Carolina
  • Ottawa Area Intermediate School District
 

Faith-Based

  • Good Samaritan Ministries
  • Reformed Church of America
  • Western Theological Seminary
 

Financial Services

  • Fidelity
  • Edward Jones
 

Health

  • Access Health
  • Bronson Lakeview Hospital
  • Humana
  • Ionia County Health Department
  • Lake Forest Hospital
  • Memorial Medical Center of West Michigan
  • Ottawa County Health Department
  • South Haven Health Care System
  • Spectrum Health Geber Memorial Hospital
  • Spectrum Health Reed City Hospital
  • Wayne County Four Star Health
 

Pharmaceutical

  • Eli Lilly
  • TAP Pharmaceuticals
 

Publishing

  • Houghton Mifflin Harcourt
 

Other

  • British Petroleum
  • North Shore Senior Center
  • Ready for School Community Initiative
  • UNUM

Testimonials

Dr. Marla Israel and Nancy Goldberger

Co-Principal Investigator and Project Director

Chicagoland Partners for English Language Learners (CPELL) is a $2M, grant-funded program through the Department of Education, Office of English Language Acquisition. Upon receiving our second 5-year grant, we sought to raise the bar on our work at all levels. Dr. Martin (Marty) Hill has positively impacted our program from Day 1. Joining our team as the external evaluator for CPELL, Marty brought a level of confidence, a questioning mind, and an inquisitive sense of discovery as he set about learning what we had accomplished in year's past and what our goals were for the next 4 years. As he began to work his way through our data, he not only helped shape our evaluation tools for future data collection, but helped our team refine assessments to an even higher standard. Marty's report-writing skills are reflective of the way he approaches all of his work--clear, organized, well-thought-out, and on schedule. Marty brings a refreshing perspective to the role and we endorse his work 100 percent.

Elisabeth Ritz

Founder and President, Ritz Communications

We have worked on a number of projects with Dr. Hill and have always been pleased with his approach and results. He makes himself as knowledgeable about clients’ needs as he is about the market research and evaluation process. From focus group testing eliciting responses to branding, to customer use and satisfaction surveys on behalf of clients, he has provided thoughtful recommendations about methodology and meaningful results. He is a pleasure to work with and we always appreciate how seamlessly and professionally he works with our team to provide smart counsel and analysis.

Patricia Ezdebski

Director of Marketing, Memorial Medical Center, Ludington, MI

We worked with Marty Hill of VIP Research and Evaluation on a Community Health Needs Assessment required as part of the Patient Protection and Accountable Care Act. Working with Marty has been great! He really knows his stuff in terms of comprehensive research studies and framing them to get measurable results that can be cut multiple ways. We now have a great deal of data that we can use to develop our strategy in population health management, and have a baseline by which to measure our progress. We will definitely use VIP Research and Evaluation in our ongoing efforts for the project. Marty is not only extremely knowledgeable in his industry, but is a pleasure to work with. I’ve always thought of him as an extension of our department and not as merely a vendor; he truly cares about our success. Nothing has been left undone, and I have absolute confidence that he will do what he promises, on time, and within budget. I highly recommend him!

Marcia Knol

Epidemiologist, Ottawa County Health Department

I've had the pleasure of working with Dr. Hill on three large projects over the past few years: a Small Business Health Coverage Landscape, a county level Behavioral Risk Factor Survey, and a Community Health Needs Assessment. Prior to working with him, our organization had a few large survey projects that went very poorly. We had hired contractors who didn't fulfill project tasks according to the parameters specified in their contracts, who didn't complete them within the stated timeline, who produced reports that were difficult to read and use - and one who never even finished the job. Needless to say, we were leery of working with anyone by that point. Since that time, Dr. Hill has demonstrated that excellent quality, timely work does happen and it can be accompanied by superlative customer service. Dr. Hill excels in working with his clients to ensure that he understands their goals for the project. He continued to communicate throughout the whole range of our projects to engage us in the process and provide an end product that suited our unique needs. He is very knowledgeable about health and social science data collection, survey construction and implementation, quantitative and qualitative analysis, and survey sampling methodology. In my experience, he has set the standard for project reports. He produced final reports for all our projects that were very well received by our analytical staff, our program level staff, and our executive team - a big accomplishment. By working with Dr. Hill, we've been glad to find that high ethical standards and high quality work don't have to come with a high price tag. I heartily recommend him to anyone who asks me for a referral, and I haven't had anyone who regretted their decision.

Linda Campbell

Research Analyst, Houghton Mifflin Harcourt

Having dealt with many other research vendors in my career, I appreciate that Marty and his team is well versed in educational research both product development and efficacy. He works closely with the client in the spirit of true partnership to make sure all objectives are met with insightful and engaging results. VIP Research and Evaluation provides custom research solutions tailored to the unique business needs of clients. Houghton Mifflin Harcourt values research vendors like Marty because of his professionalism, reliability, and service.

Pat VerDuin

Executive Director, Ready for School Community Initiative

I have had the opportunity to work with Dr. Martin Hill through an early childhood initiative entitled “Ready for School” for the past three years. During this time I have found Dr. Hill to be a highly skilled professional in providing evaluation for a complex project. He provided extensive consultation to the project assessing the processes and devising logic models that depicted the outcomes we hoped to accomplish. He is helpful, dependable and extremely adept at problem solving. I would highly recommend Dr. Martin Hill as someone who will provide a quality service.

Mimi Gabriel

Executive Director, Allegan County United Way

I have known Dr. Hill through his direction of the Frost Center of Hope College in Holland, Michigan where he led surveys in our County for many years. All involved were very pleased with his research and our rural county could not afford a full blown BRFS survey so I asked Marty to prepare a Report Card based on the data that was available. At the same time, he was working with my co-worker on an Access to Healthcare survey. Throughout both projects, his level of communication was exemplary resulting in an education for both of us – us telling him what we needed/wanted and him telling us about our possibilities based on the data. He always had reports done on a timely basis and produced products that were well researched and well done in a presentation format that was understandable to our audiences. We will continue working with him on other projects in the future.

Kenzi Bishbing

Education Manager, Oakland Mediation Center

For the last five years Megan Mullins has worked with Oakland Mediation Center to design needs assessment tools that continue to play a critical role in strategic planning, addressing community needs, and achieving our agency’s mission. She has not only been invaluable in survey design but also in how to use the gathered information in a meaningful ways and integrate research into our way of doing business. Her helpful nature, availability, and ongoing support and encouragement have been priceless.

Rebekah Coudriet

Senior Market Research Analyst, Houghton Mifflin Harcourt

Discovering VIP Research and Evaluation has been a God-send to our Market Intelligence department. Their diligence to truly understand our needs and style has led them to become my favorite research partners. Marty and Megan have demonstrated a level of industry knowledge that in past years, has proven very difficult for us to find in an outside research company. We fully trust VIP to represent HMH and manage our highest profile research projects. VIP is a true extension of our team. Once we turn over a project to them, they manage all the details, in collaboration with one of our Research Analysts as appropriate, and consistently provide professional, quality results. With a multi-million dollar research budget that demands excellence, we turn to VIP Research and Evaluation.

Wade Gugino

Cartoonist and Educator, West Michigan Character Council

Dr. Martin Hill and the team at VIP have worked very patiently with me over the past couple of years. They've helped me look at my research interest, cartoons in education and character values development, from multiple angles, and then built a framework around my idea that could yield measurable and actionable results. After all of that, they again waited patiently while I searched for funding for our first pilot study. Upon funding, they guided me through every step of the evaluation process. The results from this first pilot study will open a door for more materials development and more in-depth research. I really believe that this initiative will be valuable to the future of education, and I would never have gotten to this stage without VIP's consistent and comprehensive help.

  • About VIP Reval

    Our clients often require a research partner that has a comprehensive understanding of their needs.  They demand a research team that will work closely with them to not only ensure their needs are met but also that their research partner truly understands their organization.  
     

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  • Testimonials
    • I've had the pleasure of working with Dr. Hill on three large projects over the past few years: a Small Business Health Coverage Landscape, a county level Behavioral Risk Factor Survey, and a Communit... Marcia Knol Epidemiologist, Ottawa County Health Department
    • Having dealt with many other research vendors in my career, I appreciate that Marty and his team is well versed in educational research both product development and efficacy. He works closely with the... Linda Campbell Research Analyst, Houghton Mifflin Harcourt
    • I have had the opportunity to work with Dr. Martin Hill through an early childhood initiative entitled “Ready for School” for the past three years. During this time I have found Dr. Hill to be a highl... Pat VerDuin Executive Director, Ready for School Community Initiative
    • I have known Dr. Hill through his direction of the Frost Center of Hope College in Holland, Michigan where he led surveys in our County for many years. All involved were very pleased with his researc... Mimi Gabriel Executive Director, Allegan County United Way
    • We worked with Marty Hill of VIP Research and Evaluation on a Community Health Needs Assessment required as part of the Patient Protection and Accountable Care Act. Working with Marty has been great... Patricia Ezdebski Director of Marketing, Memorial Medical Center, Ludington, MI
    • Chicagoland Partners for English Language Learners (CPELL) is a $2M, grant-funded program through the Department of Education, Office of English Language Acquisition. Upon receiving our second 5-year ... Dr. Marla Israel and Nancy Goldberger Co-Principal Investigator and Project Director
    • For the last five years Megan Mullins has worked with Oakland Mediation Center to design needs assessment tools that continue to play a critical role in strategic planning, addressing community needs,... Kenzi Bishbing Education Manager, Oakland Mediation Center
    • We have worked on a number of projects with Dr. Hill and have always been pleased with his approach and results. He makes himself as knowledgeable about clients’ needs as he is about the market resear... Elisabeth Ritz Founder and President, Ritz Communications
    • Discovering VIP Research and Evaluation has been a God-send to our Market Intelligence department. Their diligence to truly understand our needs and style has led them to become my favorite research p... Rebekah Coudriet Senior Market Research Analyst, Houghton Mifflin Harcourt
    • Dr. Martin Hill and the team at VIP have worked very patiently with me over the past couple of years. They've helped me look at my research interest, cartoons in education and character values devel... Wade Gugino Cartoonist and Educator, West Michigan Character Council