• We Will Help You Succeed

    Our clients come to us with an idea, a need for information, or for solutions to a problem.  We partner with them to make sure they are successful in this endeavor.  See our approach and services offered.

    About Us
  • We Help Strengthen The Vision

    VIP Research and Evaluation has the vision to design a research or strategic plan to maximize our clients' successes. See our services offered and client testimonials.

    Our Services
  • Insight: Extracting Meaning From Data

    We have the insight to turn data into compelling stories that address our clients' goals and objectives most effectively. See the types of research we do and client testimonials.

    Types of Research
  • Recommendations: Implications For Action

    Partnering with clients is not limited to strategy, planning, and execution. More importantly, our clients require actionable recommendations and next steps derived from our collaborative effort. We deliver it. See our client testimonials.


Welcome to our website! 

Organizations need accurate information in order to be successful.  At VIP Research and Evaluation, we help our clients succeed by developing robust and efficient ways to collect the necessary information that will have the greatest impact on decision making and moving forward.

We have the vision to design a research plan that will effectively and efficiently meet your goals and objectives, the insight to analyze and interpret the research findings that tell the most meaningful story, and the ability to take the findings and formulate recommendations, next steps, or ways to move from goals and objectives to practice – a process known as praxis.

VIP Research and Evaluation is a full-service research company specializing in both social science and market research. Our clients represent both for- and non-profit organizations across a wide-range of industries.  The services we offer include survey research, program evaluation, needs assessments, focus groups, in-depth interviewing, strategic planning, and research-driven consultation and coaching.

Community Health Needs Assessments (CHNA)

We have extensive experience conducting Community Health Needs Assessments (CHNA).  Over the past two years we have spearheaded seven CHNAs and assisted seven counties and nine hospitals in obtaining the information they needed to not only satisfy governmental requirements but also move forward in ensuring that their communities provide sound and comprehensive health care services for all residents.  To learn more, click here.

Survey Research

Whether our clients need simple or highly complex surveys, we can accommodate their request.  We design and develop custom surveys for telephone, online, or self-administration (paper).  

Program Evaluation

Our approach to program evaluation considers factors beyond outcome measures.  We also think it is critical to investigate context, input, process, and in most cases sustainability, to formulate a well-rounded evaluation plan. 

Needs Assessment

Our needs assessments (sometimes referred to needs analysis) assist clients in making decisions about programs and priorities. 

Strategic Planning

Leaders of organizations must be effective strategists if their organizations are to fulfill their missions and satisfy their constituents.  By providing leaders with a set of concepts, procedures, and tools designed to assist them, we put them in the best position to succeed. 

  • About VIP Reval

    Our clients often require a research partner that has a comprehensive understanding of their needs.  They demand a research team that will work closely with them to not only ensure their needs are met but also that their research partner truly understands their organization.  

  • Stay Connected
  • Testimonials
    • I've had the pleasure of working with Dr. Hill on three large projects over the past few years: a Small Business Health Coverage Landscape, a county level Behavioral Risk Factor Survey, and a Communit... Marcia Knol Epidemiologist, Ottawa County Health Department
    • Having dealt with many other research vendors in my career, I appreciate that Marty and his team is well versed in educational research both product development and efficacy. He works closely with the... Linda Campbell Research Analyst, Houghton Mifflin Harcourt
    • I have had the opportunity to work with Dr. Martin Hill through an early childhood initiative entitled “Ready for School” for the past three years. During this time I have found Dr. Hill to be a highl... Pat VerDuin Executive Director, Ready for School Community Initiative
    • I have known Dr. Hill through his direction of the Frost Center of Hope College in Holland, Michigan where he led surveys in our County for many years. All involved were very pleased with his researc... Mimi Gabriel Executive Director, Allegan County United Way
    • We worked with Marty Hill of VIP Research and Evaluation on a Community Health Needs Assessment required as part of the Patient Protection and Accountable Care Act. Working with Marty has been great... Patricia Ezdebski Director of Marketing, Memorial Medical Center, Ludington, MI
    • Chicagoland Partners for English Language Learners (CPELL) is a $2M, grant-funded program through the Department of Education, Office of English Language Acquisition. Upon receiving our second 5-year ... Dr. Marla Israel and Nancy Goldberger Co-Principal Investigator and Project Director
    • For the last five years Megan Mullins has worked with Oakland Mediation Center to design needs assessment tools that continue to play a critical role in strategic planning, addressing community needs,... Kenzi Bishbing Education Manager, Oakland Mediation Center
    • We have worked on a number of projects with Dr. Hill and have always been pleased with his approach and results. He makes himself as knowledgeable about clients’ needs as he is about the market resear... Elisabeth Ritz Founder and President, Ritz Communications
    • Discovering VIP Research and Evaluation has been a God-send to our Market Intelligence department. Their diligence to truly understand our needs and style has led them to become my favorite research p... Rebekah Coudriet Senior Market Research Analyst, Houghton Mifflin Harcourt
    • Dr. Martin Hill and the team at VIP have worked very patiently with me over the past couple of years. They've helped me look at my research interest, cartoons in education and character values devel... Wade Gugino Cartoonist and Educator, West Michigan Character Council